Matt Baldwin

Embracing his entrepreneurial spirit and Midwestern attitude, designer Matt Baldwin of Baldwin Co. has disrupted the fashion game by creating American denim smack dab in the middle of the heartland.
Downtown Kansas City

Photographs by Ryan Strong

Baldwin is Kansas City; it’s durable, it’s industrious, it’s modern. With exceptional classics and seasonless staples, this KC-based brand is poised to put its community on the map as a fashion force. Step aside Brooklyn cool.

KC—the City of Fountains—is revered for sports, the arts and its absurdly good barbecue–wait-in-an-hour-long-line-outside-of-a-gas-station good. That good. The popular Power & Light district is an nightlife hot spot, Westport is a low-key favorite and the Plaza always makes for a great day of shopping (with a stop at Baldwin, of course).

Matt Baldwin

Matt Baldwin

We chatted with Matt about creating a clothing company, the perfect pair of jeans and the barbecue capital of the world.

SEE MATT’S KC PICKS AND BALDWIN CLOTHES INSIDE THE CITY’S PREMIERE ART GALLERY

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Joining the ranks of past honorees like Alexander Wang, Michael Bastian and Billy Reid, Matt Baldwin of Kansas City brand Baldwin has been named one of GQ Magazine’s Best New Menswear Designers in America, 2013.

When Jay-Z wears your stuff, you know you’re doing something right. But the proof is in the pudding—here are the five Baldwin styles we have in-stock for Spring; try on a pair and see for yourself why GQ called Mr. Baldwin “the high priest of low-key gear.”

By Baldwin, from left:
‘Henley’ Dry Selvedge Jeans | ‘Ryan’ Camo Chinos | ‘Henley’ in ‘David’ wash
‘Reed’ Canvas Pants | ‘Henley’ in ‘Joshua’ wash
(Of the jeans shown above, Matt Baldwin told GQ: “Our Henley cut has a lot of fans. They taper at the calf, but the thigh’s not tight. It looks slim, but you can move.”)
 

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Hoping for a glimpse inside Baldwin’s creative process, we asked the designer to name a few current influences. His responses, exclusive to Men’s Shop Daily, are below. (Check out more on the brand’s Instagram feed, @Baldwin).

[Clockwise from top left]:

1. Mammoth Mountain, CA. “My first visit to Mammoth was this March, and I hit the powder trip of the year. My love for the sport led me into the clothing industry. Living in Kansas City, a good pow day is few and far between. This was an epic trip.”

2. DJ’ing the 2012 MLB All-Star Game. “I was asked to DJ the All-Star Game this last year, so I brought a good friend and musician, Miles Bonny, to play with me. A random and super cool highlight of last year.”

3. When Radiohead Played KC.Radiohead has been on constant rotation for me since high school. They played a show in Kansas City last year, and I was stoked to meet them in our shop. They got jeans, and I got to check them out live for the first time. Amazing show.”

4. Farnsworth House / Lego Architecture Series.Modern architecture and design has been a core foundation of the brand’s roots since the beginning. I have two boys, ages 5 and 7. Lego mania has taken over the Baldwin home. It’s super rad having relevant, cool things to do with your kids.”

5. GQ Best New Menswear Designer 2013. “This year started off with an amazing honor. I’m very blessed to be considered amongst the industry’s top talent. The future is bright.”

 

SHOP: BALDWIN | ALL MEN’S JEANS

 
 
 

[Matt Baldwin portrait by Jason Frank Rothenberg for GQ. Inspiration images courtesy of Baldwin.]

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