Music Video

asaprocky2  Images courtesy Shomi Patwary

Music video director and friend of the Nordstrom blogs Shomi Patwary previously brought us behind the scenes with Ty Dolla $ign and Mark Ronson. Now he’s giving us rare glimpses at the creative process of the fashion killa himself, A$AP Rocky.

Patwary directed the video for Rocky’s song “Jukebox Joints” with Joe Fox and Kanye West, a highlight off Rocky’s album At.Long.Last.ASAP. West produced the track, which floats on a sample from an old Smokey Robinson jukebox joint.

Patwary’s video is purplish, smoky and the video and language in the song are perhaps NSFW. Know that and consider turning young kids away from the screen as you watch it.

See exclusive photos from the shoot below, and learn which Spike Lee movie inspired the video’s vertically stretched-out look.

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Ty Dolla $ign with 1970 Buick Gran Sport

Images courtesy Shomi Patwary and Atlantic Records

Music video director Shomi Patwary has been on our radar since his video for A$AP Rocky’s “Multiply,” with its awesome dance cameo from Yung Gleesh. Now Patwary’s caught our attention again with Ty Dolla $ign’s “Drop That Kitty,” a crossover hip-hop/pop jam with rising stars Tinashe and Charli XCX.

We caught up with Patwary on the phone while he was in New York filming another A$AP video and planning a project with Diddy’s son Christian Combs. He told us about rolling with the punches on “Drop That Kitty” and casting a surprise guest star who reminded him of his dad.

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