Today is Earth Day—and it’s no joke. Proposed by peace activists and sanctioned at the United Nations in 1970, it was the idea that spawned the modern-day environmentalism movement as we know it. Now purportedly the largest secular holiday in the world, Earth Day gives hundreds of millions of people around the globe a good reason to take a moment and assess how they interact with their surroundings.

In honor of this momentous occasion, we pulled five eco-friendly items that will help you do your part year-round—and juxtaposed them with photos taken over the weekend in and around Olympic National Forest, one of North America’s largest temperate rain forests and just a stone’s throw from our hometown of Seattle.

Keep reading to learn about recycled-bottle board shorts, headphones that actually improve hearing, and more.

Read More >


Fall Designer Lookbook Part II

Our study in Fall contrast continues with clean-cut prep, worn-in leather, streamlined stripes, and woodsy plaid from some of our favorite Designer Collections. Photographed at Kubota Garden, a 20-acre sanctum of lush pines nestled amongst the stark pavement of south Seattle. [See part 1 of this series.]

Shipley & Halmos: varsity jacket | long-sleeve t-shirt

Jack Spade: crewneck sweater | flannel shirt

Band of Outsiders: wool-blend blazer | twill jacket

Band of Outsiders: polo shirt | oxford shirt | chinos

Pierre Balmain: leather moto jacket | destroyed jeans

Rag & Bone: canvas/leather jacket | PS Paul Smith: stripe t-shirt

John Varvatos Collection: textured cardigan | Paul Smith Jeans: utility vest


[Photography: Kyle Johnson. Styling: Ashley Helvey. Model: Joel Carlson.]


Yin and yang. Light and shade. Concrete and jungle. Life is a study in contrasts—and your Fall wardrobe should be, too.

To fully meditate on Fall’s dense tweeds, intricate knits, revved-up leather, and sturdy workwear, we took our favorite Designer Collections to Seattle’s historical, 20-acre wooded oasis, Kubota Garden—as well as the surrounding urban sprawl. The conclusion is clear: Fall’s best clothes feel calm, cool and collected, whether you’re in nature’s domain or the wilds of the city.

Missoni: green chest-stripe sweater | grey zigzag sweater (b&w photo)
A.P.C. jeans | Denim jackets (shop similar)

Band of Outsiders: wool cardigan | embroidered-fly shirt | tartan-plaid shirt


Gant by Michael Bastian wool cardigan

Rag & Bone field jacket | Band of Outsiders chinos

John Varvatos Collection double-breasted topcoat
PS Paul Smith wool sweater | Band of Outsiders oxford shirt

Pierre Balmain: leather moto jacket | destroyed jeans
Duvetica down jacket 

Band of Outsiders: wool-blend blazer | twill jacket


[Photography: Kyle Johnson. Styling: Ashley Helvey. Model: Joel Carlson.]


Our new video campaign, ‘YOUphoria,’ is about clothes that help you do amazing things—like score a promotion, have the night of your life…and, you know, wield the occasional chainsaw.

Take a look behind the scenes below, and find some YOUphoria of your own at The Rail.

We filmed in the woods of picturesque Petaluma, California.

Measure twice, cut once.

Cue power tool in 5, 4, 3…

Don’t you hate it when sawdust gets caught in your pant cuff?




Stop us if this sounds familiar: Amongst the endless Facebook stream of mundane anecdotes and pics of quasi-cute kids, one ‘friend’ consistently surprises with casually snapped masterpieces. Around Nordstrom HQ, that person is Toby, our E-commerce Creative Director. Having relocated fairly recently from Dallas, he’s wasted no time exploring the Great Northwest that surrounds our Seattle headquarters. Here are some breathtaking highlights from his Facebook/Instagram feed—click images to enlarge, and scroll down for Toby’s gear picks from the Nordstrom Men’s Shop.


Steel Your Resolve. The man behind the images above insists he’s an amateur hiker—but that hasn’t stopped him from taking in some world-class scenery. If 2013 finds you resolved to get some exercise, fresh air, and killer snapshots to prove it happened, here are Toby’s gear picks from our Active & Outdoor Shop to get you started:

Helly Hansen Half-Zip. “A base layer that works: wicks away moisture and packs up easy.” [shop]
Burton Knit Cap. “Perfect for your friends to spot you when you’re separated.” [shop]
Randolph Engineering Polarized Shades. “Lightweight and classic aviator style.” [shop]

The North Face ‘E-Tip’ Gloves. “Snap iPhone photos without taking your gloves off.” [shop]
ECCO ‘Biom Hike’ Boot. “Waterproof and a good traction sole are must-haves for hiking.” [shop]
The North Face Backpack. “Solid, holds everything, and lightweight—perfect for a day trip.” [shop]


[Toby: amateur hiker, professional-grade Instagrammer.]


For more killer gear to kick-start your New Year’s Resolutions,

…And to figure out where you’re headed, check out
National Geographic’s best trails at home and abroad.

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Northwest Territory: Lauren Max


“Seattle-based photographer Lauren Max captures a certain kind of laid-back hedonism that feels quintessentially Northwest.”
—Strath Shepard, Men’s Online Creative Director (and a NW native himself)

Grunge is dead and Twin Peaks is canceled—but 20 years later, we’re proud to say the Pacific Northwest (where Nordstrom was founded and remains headquartered) still marches to the beat of a different drummer.

To say Max’s photography cherishes the unorthodox might be an understatement. Bottom line, the damp landscapes and sardonic looks on her subjects’ faces make us feel right at home. If you’ve never been: Welcome to Seattle.


Photos ©Lauren Max. View more at her website: Lauren Max Photography.