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The outcome of Super Bowl XLIX between the Seattle Seahawks and New England Patriots will certainly be measured in points–though in the larger game of life, you could argue that the true winner will be the team with the fewest concussions. But there is another competition afoot: Which player will have the illest shoes?
We spoke about what to expect on Super Bowl Sunday with Marcus Rivero, aka Soles by Sir, the custom-footwear king of the NFL. The Miami-based painter and designer says his shoes will be worn by players on both teams on February 1. Sales have been good since his status spiked this month after Instagramming a pair of gold-flake cleats commissioned by the Seahawks’ Marshawn Lynch, which were instantly banned by the NFL.
Apparently there’s some league rule we don’t understand about shoes needing to match the color of uniforms. But we do understand banning a shoe is a sure-fire way to make it legendary and Rivero says business is better than ever.