New Era

How To: Shop the Men’s Sale

How should you shop our ongoing men’s sale, where drastic, half-off discounts abound? It’s about looking past the racks on racks on racks–and seeing what’s really present. At our flagship store, a salesperson advised a deep dive for AG denim: “It’s there if you look. It only goes on sale a few times per year, if that.”

Rare gems with commentary from a recent walk-through:

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You can talk Star Wars and Scarface for days—but are you fluent in French New Wave? For a primer on the genre that will score you more conversation points with girls (or guys) who wear glasses, check out our previous post on the topic—and to rep your favorite Jean-Luc Godard film wherever you go, pick up the Vivre Sa Vie snapback seen above.

It’s one of three custom New Era hats brought in exclusively for our French Fling Pop-In Shop. The title of the 1962 film translates directly as To Live Her Life, but it was released to American audiences as My Life to Live—an aptly self-assured headwear sentiment whether you’re lightening the vibe at a cheese tasting or out-classing your friends in a game of pick-up basketball.

We’ll gloss over the seedy details of the film’s plot line (no spoilers!), but do check out the classic jukebox scene in the clip above—and keep watching until the end, for a pick-up line that would never work in a million years. Unless, maybe, you’re French. Or wearing a great hat. But still, we don’t recommend it.

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To purchase a top-of-the-line edition of Vivre Sa Vie on DVD or Blu-Ray—and for more in-depth film reviews, essays, and photo galleries than you can shake a baguette at—visit The Criterion Collection.

 

SHOP ALL:
FRENCH FLING POP-IN SHOP 
MEN’S HATS 

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