Surf-inspired brand Saturdays NYC started in 2009 with a staunch imperative to chill, selling espresso shots and hosting hang-outs in the storefront backyard. Years later the brand has become a serious fashion player, but the chill has not waned.
When we met with co-founder Morgan Collett at Saturdays’ showroom in New York, a zen glow hovered over him from the previous day, when he watched the sun rise and surfed in Japan with one of his idols, Kohei Chiba.
A hardcore fan of Swedish design who cut his teeth working for Acne and J. Lindeberg, Collett is also still that kid from Newport Beach, California, who got a varsity letter on his high school surf team.
Read on for our interview with Collett to learn how his brand truly represents a culture, how surfing is different in New York versus Cali–and to see images of prototype shoes in Saturdays’ SoHo showroom.
Toward the end of our interview with Sebastian Dollinger, head of design at the Swedish brand Eton–makers of arguably the finest dress shirts on the market–he shared his love of lying:
“One time I told a reporter the whole collection was inspired by fish. And they printed it!”
So forgive us if we have doubts about the existence of his new EDM band, which he said is called Highly Sedated and appears to be un-Googleable.
Dollinger has a rock star personality regardless, and is a master designer with a deep history at Eton. He was practically born into the company and as an elementary school kid, used to sneak into his dad’s basement to watch him design Eton shirts.
Read on for a candid interview with Dollinger and photos from the Eton showroom in midtown Manhattan.
Nicole Willis hails from New York City, where she grew up singing Burt Bacharach songs and listening to Malcolm X speeches on WWRL AM. Now she pumps throwback soul music out of her longtime home base in Finland with her band The Soul Investigators, peaking in her third decade of recording and performing.
Her new album, Happiness in Every Style, is perfect for fall, something like an audio sweater. The New York Times praises its “even-keeled, simmering grooves.” We concur. The whole album sounds comfortable, perfectly played, completely in the pocket–and enduringly warm from Willis’ alto voice to the analog tape on which it was recorded. For best results, buy the vinyl.
Listen to the uplifting single “One in a Million” below. And below that, check out our interview with Willis about crusty styles, Carole King–and disabusing oneself of the notion of originality.
Music video director and friend of the Nordstrom blogs Shomi Patwary previously brought us behind the scenes with Ty Dolla $ign and Mark Ronson. Now he’s giving us rare glimpses at the creative process of the fashion killa himself, A$AP Rocky.
Patwary directed the video for Rocky’s song “Jukebox Joints” with Joe Fox and Kanye West, a highlight off Rocky’s album At.Long.Last.ASAP. West produced the track, which floats on a sample from an old Smokey Robinson jukebox joint.
Patwary’s video is purplish, smoky and the video and language in the song are perhaps NSFW. Know that and consider turning young kids away from the screen as you watch it.
See exclusive photos from the shoot below, and learn which Spike Lee movie inspired the video’s vertically stretched-out look.
The first-ever men’s-only New York Fashion Week is upon us–that’s right, first in the history of the world–and we’ll be there July 13-16, blogging hardly. Our modus operandi will be to see shows and presentations, interview designers and writers, soak up the scene–and generally, like Kanye West once endeavored to do, give you the feeling.
So what is #NYFWM anyway? And what’s significant about this inaugural edition? Here’s our own Men’s Fashion Director Jorge Valls, explaining:
To build on one of Jorge’s points about the economics of this Fashion Week occurring during this specific time, market time for retail buyers, which gives buyers a chance to see designers’ presentations before they make their spring/summer 2016 buys: A direct customer impact is not guaranteed.
Nonetheless, it is entirely possible that if you peep Jorge’s Instagram feed of snapshots from the front row, you may be seeing into the future of shopping at Nordstrom.
New York lifestyle photos & all denim flat and detail photos by Velvet Sea Media; San Francisco lifestyle photos by Matthew Reamer; Seattle lifestyle photos by Thomas Akin; Los Angeles & Chicago lifestyle by Sean Klingelhoefer; animations by Studio 30
What does a year of wear and tear look like on a pair of jeans? If they’re Nudie jeans, really good.
Don’t believe? Peep the finale of the Swedish brand’s #breakingdenim campaign: five guys, five cities, five pairs of jeans, one year.
Here is post #1. This is post 2, with full documentation of a year in the field.