Required reading for those interested in the Venn diagram of style, culture and music: “Hooking Up” by Jon Caramanica in the New York Times’ T Magazine–an article about the influence of hip-hop on today’s newly fired-up menswear.
Click here to read the article.
SPOILER: Caramanica’s thesis is fashion runways used to influence the streets and now the streets influence the runways. The “direction of diffusion,” as he writes, has inverted. It’s also about men caring about fashion and being comfortable caring about fashion.
Below is a list of important hip-hop/menswear figures in the order Caramanica mentions them, which is more or less chronologically, with his excerpted characterizations.
Attention, all overhead-compartment-stuffing, gym-bag-throwing, clothes-rumpling men and those who love them: Did you see The New York Times wrote about the virtual unwrinkleability of the Todd Snyder White Label suit? That is, the Nordstrom-exclusive Todd Snyder White Label suit? For real, this is the easy choice for a suit for traveling during the holidays or just being on the move in general.
Relevant info from the article from the designer himself, with testimony from NYTimes writer Guy Trebay:
“It used to be that people put Lycra in travel suits so they held their shape,” Mr. Snyder explained with considerable distaste. “Now there are enough ways you can do it within the yarn, twisting it a little bit tighter–almost like loading a spring.”
The yarn woven to produce Mr. Snyder’s newly introduced $795 single-breasted travel suit is so peppy, he claimed, you can wad it up into a ball.
Rather than taking Mr. Snyder at his word, I stuffed the jacket into my gym bag and promptly forgot about it. Days later, I discovered it wedged between a pair of Stan Smiths and some gym shorts. I yanked it out, gave it a quick shake and some airing. Then I put it on and wore it to a business lunch.
There you have it!
Below, read Snyder’s comments from Nordstrom Men’s Shop creative director Andy Comer about Pinterest, architecture, sweatshirts and more.
Huge congratulations to our friend and one of our favorite designers, Todd Snyder, on scoring a cool feature in the New York Times’ Style section, below, as well as opening a brick-and-mortar pop-up shop, City Gym, in New York’s Nolita neighborhood.
As the name would suggest, City Gym centers around the Iowa-born designer’s Todd Snyder + Champion collection, a tough yet tailored take on archival pieces from the 94-year-old American athletic brand. You can also pick up some Snyder-approved accessories—like medicine balls by Leather Head, bike pumps from Kaufmann Mercantile, and a midcentury-modern Stephen Kenn couch made of Army blankets. As Snyder states in the article, “It’s not just about me and my brand, it’s about my filter and how I view things.”
Snyder’s accolades are adding up, with a recent full-page GQ spread devoted to the Champion collab under his belt as well. Check out a few shots from that article below, then shop our Editor’s Picks from the collection.
[Shop: White T-Shirt | Blue T-Shirt | Grey Shorts
Black Letterman Jacket | White Hoodie]
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Editor’s Picks from the Todd Snyder + Champion collection:
Top: White T-Shirt | Grey Shorts | Grey T-Shirt | Grey Sweatshirt | Red Patched T-Shirt
Bottom: Grey Hoodie | Blue T-Shirt | White Shawl-Collar | Red Sweatshirt | Black Wool/Leather Jacket
TODD SNYDER + CHAMPION
TODD SNYDER DESIGNER COLLECTION
…And read our exclusive, in-depth Q&A with Todd Snyder here.