Competitive surfing legend Kelly Slater is now riding the menswear wave as an entrepreneur with Outerknown, the new casual-luxe brand he founded with designer and surfer John Moore which is part of our Heartbreakers II Pop-In Shop.
And he’s considering the health of our planet every step of the way.
The unofficial Outerknown motto is “we don’t expect what we don’t inspect”, which is how Slater and Moore ended up in a chemical plant last year in Ljubljana, Slovenia, analyzing reclaimed fishing nets being processed into ECONYL® nylon yarn–the basis of Outerknown’s swim trunks.
Outerknown is part of the Kering conglomerate which includes Saint Laurent and Balenciaga, and can be seen as a blend of that luxury world with a brand like Patagonia, built on values of sustainability and transparency about its supply chain.
Moore says on the factory floor in Slovenia is when the “first day” of the company truly occurred, surrounded by weird smells and industrial waste. There, he and Slater faced production costs in a very real way and decided they were all in.
Hey, player: Are you ready for a super-emotional listening experience?
Hopefully your answer is YES, in which case please allow us to present the soundtrack for our new Pop-In Shop: Heartbreakers II, a showcase of evolving menswear curated by our VP of Creative Projects, Olivia Kim. It’s the monthlong sequel to our first menswear Pop-In from 2014.
We asked designers and creative directors from Heartbreakers II brands to provide songs for a broken heart and songs for a heartbreaker. Every designer came correct.
Specializing in abstracted tracksuits designed in England by Matthew Dainty and Ben Cottrell, Cottweiler is one of those underground brands you might be unconsciously familiar with, since it’s worn by famous musicians. If you ever thought FKA twigs looked cool on stage–and frankly it’s not even up for argument that she does–or wanted to dress like the grime emcee Skepta, Cottweiler is worth your attention.
We’re proud to announce Cottweiler is part of Heartbreakers II, our upcoming menswear-themed Pop-In Shop curated by VP of Creative Projects Olivia Kim. Launching in time for Valentine’s Day and running from February 12 through March 13, Heartbreakers II is all about evolving menswear.
Images below are from Cottweiler’s recent autumn/winter 2016 show at London Collections Men. That means the clothes are meant for two seasons from now, so none of them will be available for Heartbreakers II. Still, it’s worth getting into Cottweiler’s world for a second to get a feel for what we’ll be dealing with come February.
Fresh off the runway in London, consider these images a preview of sorts for Heartbreakers II, our upcoming menswear-themed Pop-In Shop curated by VP of Creative Projects Olivia Kim. Launching in time for Valentine’s Day and running from February 12 through March 13, Heartbreakers II is all about evolving menswear.
One of the featured designers in Heartbreakers II is Beijing-based Xander Zhou–who, fun fact, is also the fashion director at the Chinese version of The New York Times’ T Magazine.
Images below are from Zhou’s recent autumn/winter 2016 show at London Collections Men. That means the clothes are meant for two seasons from now, so none of them will be available for Heartbreakers II. Still, it’s worth getting into Zhou’s world for a second to get a feel for what we’ll be dealing with come February.
Just in time for the season when we spend the most time indoors, this month’s Olivia Kim-curated Pop-In Shop proudly welcomes HAY Mini Market, featuring playful home and office wares from the beloved Danish Design company with a cult following.
Jon Moy is one of our favorite style writers. He’s got great taste, a voice like nobody else and best of all, this weird digressive approach where he’ll start writing about a jacket, and by the end of his piece have covered existentialism, city planning and the finer points of eating dim sum. We count on him for daily entertainment over at the menswear blog Four Pins.
Below you can find Moy talking about the benefits of eagles, eBay and cold, hard cash–and which single gift is perfect for all humankind.
As you may know, Pop-In@Nordstrom x Opening Ceremony is the next evolution of our constantly changing store within a store, an experiment curated by VP of creative projects Olivia Kim. The shop is live now and includes menswear, womenswear and gifts.
For more on that story we direct you to this article in WWD. The venerable outlet comes correct with history and context.
Writer Sharon Edelson says this particular joining seemed inevitable, since Olivia was the first employee at Opening Ceremony back in 2002. She helped bring the now-iconic New York City store and brand to its current prominence, before joining Nordstrom in 2012.
Says OC co-founder Carol Lim about Olivia:
“When she moved to Nordstrom, the scope of [her job] seemed like a natural fit for Opening Ceremony. Nordstrom has been a longtime partner with the Opening Ceremony brand. It felt like a nice merging of the two companies and our relationships.”
Also in the article: Olivia mentions upcoming partnerships with Danish home brand Hay, the Italian Trade Commission and the return of the men’s streetwear/lifestyle Pop-In, Heartbreakers Part 2.
While staring at color-changing leaves, we recommend zoning out to this trippy music mix created by Creatures of the Wind–one of the brands we sell in our new SPACE shop. That would be the new venture by our director of creative projects Olivia Kim, to showcase emerging and advanced designers.
SPACE is womenswear-only and we’re feeling it hard for inspiration and gifting.
The mix was used in Creatures of the Wind’s FW 15 runway show last February, where the collection (which we now sell) was inspired by American psychedelic rock.
Our writer Laura Cassidy was on the scene back then and remarked:
“…the soundtrack was appropriately heavy, droney, and fuzzed-out. Imagine Silver Apples’ ‘Seagreen Serenade’ into Captain Beefheart’s ‘Autumn’s Child,’ followed by ‘The Bulblight’ by Rod Freeman and ‘Paix’ by Catherine Ribiero.”
Sounds great except you don’t have to imagine it anymore. Here it is:
And did you know? Laura is back in effect right now at New York Fashion Week, breaking down 2016 collections. Follow along with her right here.
We’re in the NYTimes today with an article about SPACE, our new boutique-like store-within-a-store focused on emerging and advanced designers. SPACE launches August 20 and is the newest project from our Director of Creative Projects Olivia Kim.
SPACE is women’s-only, but we’re still jazzed about it because, you know, gifting.
A key section of the piece:
“Olivia Kim isn’t business as usual for Nordstrom, the century-old Seattle-based department store with more than 100 locations across the country. This month, she will unveil her largest project yet: SPACE, a permanent shop-in-shop of her own creation dedicated to emerging or otherwise unrepresented designers in a handful of Nordstrom stores.
‘I didn’t want designers to feel that we were this really big company. I wanted them to understand that we could do really small things.’”