Images + captions by John Moore
Competitive surfing legend Kelly Slater is now riding the menswear wave as an entrepreneur with Outerknown, the new casual-luxe brand he founded with designer and surfer John Moore which is part of our Heartbreakers II Pop-In Shop.
And he’s considering the health of our planet every step of the way.
The unofficial Outerknown motto is “we don’t expect what we don’t inspect”, which is how Slater and Moore ended up in a chemical plant last year in Ljubljana, Slovenia, analyzing reclaimed fishing nets being processed into ECONYL® nylon yarn–the basis of Outerknown’s swim trunks.
Outerknown is part of the Kering conglomerate which includes Saint Laurent and Balenciaga, and can be seen as a blend of that luxury world with a brand like Patagonia, built on values of sustainability and transparency about its supply chain.
Moore says on the factory floor in Slovenia is when the “first day” of the company truly occurred, surrounded by weird smells and industrial waste. There, he and Slater faced production costs in a very real way and decided they were all in.
Here’s that story in a Q&A with Moore and Slater.