If you find yourself moved by shapely posteriors, platefuls of hummus and selfies of guys (and girls) who could crush a normal human with a flick of their triceps, check out the #fitspo hashtag on Instagram. (That’s short for “fitness inspo,” or inspiration.) If, however, you’d rather be motivated by the more esoteric advantages of exercise—quiet sunrises, crashing surf, picturesque wilderness—look no further than the Insta feeds of some of our favorite Active & Outdoor brands.
Keep reading to fuel your New Year’s resolutions with photos from Nike, The North Face and more. (But first, check out the Nike clip above. Our takeaway: Humans possess an infinite capacity for greatness. But sometimes, you should just get out of LeBron’s way.)