Puma

puma4Perhaps you are shopping for comfy, statement-y footwear for summer. Have you noticed our whole collection of Pumas is white hot flames? It’s true. Check it out. You will find nary a weak sneaker.

Right now we’re especially psyched on the R698 running shoe and the slightly taller, adidas Tubular-esque Blaze of Glory.

Check out two of each model in the images above and below. The first three are collaborations with esteemed streetwear brands Brooklyn We Go Hard and Alife.

Shop: R698 X Brooklyn We Go Hard

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We recently showed you rare shoes that are catching our buyers’ eyes by way of a curated collection of kicks called The Sneaker Project. Even within this elite lineup of footwear from old-school to cutting-edge, we’ve noticed one brand that’s bringing extra heat lately: Puma.

The brand has a richer history than you might realize. It got its start in 1924, when two brothers in Germany founded Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). Over the years, the company (which officially became “Puma” in 1948) has outfitted iconic athletes from Jesse Owens to Boris Becker to Walt Frazier to arguably the best soccer player of all time, Pelé. Puma has also fused art and science by pioneering revolutionary technologies and collaborating with visionary fashion houses like Alexander McQueen.

Keep reading for a visual history of Puma, plus our forward-thinking favorites from the 90-year-old brand.

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For Episode One of THE SNEAKER PROJECT: SNEAKERS IN YOUR CITY, we asked Seattle hip-hop legends Thig Nat and Prometheus Brown (aka Geo Quibuyen) to show us the best that their hometown (which happens to be Nordstrom’s hometown, too) has to offer.

Get a ground-level glimpse of the Emerald City in the short video above, and keep reading for a Q&A with Thig and Geo, behind-the-scenes photos, and a closer look at their favorite spots around town (as well as those sneakers they’re sporting).

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GQ Selects: December Look #3

A wise man once said you shouldn’t wear your gym shorts outside of the gym. Referencing the kind of style icons who first turned athletic gear into sharp-looking streetwear in the 1970s, here’s a look that’s equally at home heading to and from your workout, stopping by the store, or meeting up for a drink. (With a little finesse, you can keep your bag and beats on the stylish side, too.)

 


Fred Perry Track Jacket.“We love the spirit of the retro running gear that has inspired designers like Prada and Bottega Veneta for spring 2013, and for guys like Steve Prefontaine, a track jacket was elementary to that look. We shot this classic one from Fred Perry on Adam Driver for our December issue. The fit and the sporty red color make it a standout, even if the only running you do is errands.”
—Jim Moore, GQ Creative Director
(shop this item)
(shop the trends: red | retro athletic)

 


Levi’s 511 Skinny Jeans. “We’ve been advocating white jeans in winter for some time now, and one of our favorites are these from Levi’s®. Cut in their slim 511™ silhouette, the crisp, colorless denim adds some lift to darker winter standbys like a navy peacoat or tweed sport jacket, and looks great when stacked over a pair of broken-in desert boots.”
—Jim Moore, GQ Creative Director
(shop this item)

 


Puma ‘Bayndyt’ Sneaker. “This sneaker takes its design cues from a ’70s running shoe, but is thoroughly modern, thanks to the tonal fabrication combining matte nylon and suede. We suggest going sockless when wearing these runners, allowing the contours of the slick silhouette to stand out.”
—Jim Moore, GQ Creative Director
(shop this item)

 


Nordstrom’s picks to complete the look:
Jack Spade Knapsack | Alternative Henley | Beats by Dr. Dre Headphones

 

Each month, the editors of GQ, in collaboration with the Nordstrom Men’s Shop, select key items from the pages of GQ to feature right here on Nordstrom.com.

For the latest edition of GQ Selects, we’ve chosen 12 favorites from the December issue.

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