Shwood

We agree with Herschel Supply Company that there is a virtue in being truly #wellpacked, and documenting it. Because at some point while adventuring you might need to play some cuts (shout out to Bluetooth deejays). Because you never know when you’re gonna need to Gift & Go. And because cold days are way better with a flask.

Hero

Left: Herschel Supply Co. Pop Quick Buffalo Check Backpack | Best Made Co. Waxed Canvas Travel Zip Case 

Middle: Shwood Canby 54mm Wood Sunglasses | LSTN The Bowerys Cherry Earbuds | Graphic Image ‘Bottoms Up’ Flask | Kiehl’s Ultimate Strength Hand Salve | Woolrich Rugby Strip Merino Wool Blend Socks | Dean & Deluca Roasted Salted Cashews | Areaware ‘Eye Hide’ Small Wooden Container | Alexander Olch Pocket Round | Pokket Mixer Mini DJ Mixer | Jack Black Mr. Fix-It Antimicrobial Wound Rescue 

Right: Faribault Woolen Mill Royal Carefree Stewart Plaid Wool Throw | Herschel Supply Co. Network Large Canvas Pouch | Best Made Co. Cap of Courage Knit Wool Beanie 

Image by Brooklyn Benjestorf

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Like tipping back a pint of your favorite microbrew or buying a hammer at your neighborhood hardware store, choosing a new pair of sunglasses can be an exercise not only in seeking out supreme quality—but also supporting the underdog.

Over the next several days, we’ll be investigating three up-and-coming, innovative, handcrafted sunglass brands. First up is the Pacific Northwest’s own Shwood (pictured above, on the right). Keep reading for a closer look at Shwood’s natural approach to eyewear, including a Q&A with their founder—and check back soon to learn about Raen (above left) and Dom Vetro (center).

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