Stockholm

Eton-3146Images by Robin Stein

Toward the end of our interview with Sebastian Dollinger, head of design at the Swedish brand Eton–makers of arguably the finest dress shirts on the market–he shared his love of lying:

“One time I told a reporter the whole collection was inspired by fish. And they printed it!”

So forgive us if we have doubts about the existence of his new EDM band, which he said is called Highly Sedated and appears to be un-Googleable.

Dollinger has a rock star personality regardless, and is a master designer with a deep history at Eton. He was practically born into the company and as an elementary school kid, used to sneak into his dad’s basement to watch him design Eton shirts.

Read on for a candid interview with Dollinger and photos from the Eton showroom in midtown Manhattan.

Shop: Eton

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