Surf • Skate • Snow

Surf Legend Hobie Alter

From centuries-old origins in Hawaii and Polynesia to a proliferation of 1980s surf slang by way of Jeff Spicoli to a new crop of future-legendary athletes like John John Florence (whom we interviewed here), the sport and culture of surfing has a storied history—and shows no signs of slowing down.

We’re paying tribute to all things oceanic in our current Surf City Pop-In Shop—and part of our homage includes a collection of historical T-shirts from Hobie. The brand’s namesake, the late, great Hobie Alter (1933-2014), started out shaping surfboards in his dad’s garage in 1950, and ended up shaping surf culture for decades to come.

Get to know the legend known simply as Hobie in the video above, and keep reading for a closer look at the Hobie T-shirts we’re carrying, featuring vintage photos from the Hobie family archive.

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Surf Photos by Will Warasila



What better way to celebrate our new Surf City Pop-In Shop than to grab a board and get wet?

If you’re landlocked, of course—or just foster a healthy phobia of oceanlife (as documented at our Downtown Seattle store)—the next-best thing is to crack a cold one and soak up the frothy photography of Brooklyn photographer and frequent Salt Surf collaborator Will Warasila.

See more photos and read a Q&A with Warasila on our sister blog, The Thread, and if you haven’t yet tested the waters in Surf City—do so by clicking below:

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About Craig Stecyk III: “Artist, photographer, writer, filmmaker based in Los Angeles. Dogtown visionary and architect of surf and skate culture as we know it.”


About John John Florence: “Photographer, filmmaker and currently the world’s most dynamic surfer. Born and raised on the North Shore of Oahu. His supernatural skills in the water will inform the future of the sport for generations to come.”

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…That’s some high praise—but when it’s quoted from a surf brand as legendary as Hurley, you know it’s well-deserved.

Hurley’s roots are deeply embedded in the beach culture of 1970s Costa Mesa, where Bob Hurley got his start shaping surfboards for some of the best surfers in the world. Today, Hurley (a key player in our new Pop-In Shop—Surf City) has grown to a global force that pushes the technological envelope—as well as the visual aesthetic—of what beach gear can be.

Keep reading for an exclusive Q&A with Hurley ambassadors Stecyk and Florence—and to see three Stecyk-designed surfboards on display at selected Pop-In @ Nordstrom locations.

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We’re proud to say that one of our favorite surf brands, M.Nii, has been selected as one of GQ magazine’s Best New Menswear Designers in America, 2014.

Being dubbed “The Great Surf Revivalist” in the male fashion tome’s annual Style Bible issue is a lofty title to live up to. But given that the current M.Nii is a resurrection of an Oahu shop that designed custom trunks for JFK back in the day, designer John Moore (left, above) must be used to measuring his work against high standards by now.

Keep reading to see our editor’s picks from the M.Nii collection.

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We’re big fans of Herschel Supply Co. backpacks here at Men’s Shop Daily. (Some of us even carry our laptops to work in one every day.) So when we heard about the brand’s new beach-ready collaboration with artist Kevin Butler—especially as we sat in our rainy Seattle office—we were all ears.

The creator of a well-loved series of illustrations matter-of-factly titled Rad Cars with Rad Surfboards on Them, Butler teamed up with the good people at Herschel Supply to produce a limited-edition capsule collection inspired by the rad Californian lifestyle. Keep reading for quite a rad (if we do say so ourselves) Q&A with Butler, in which he offers rare insights on cars, surfing, art, burritos, and of course, his new collab with Herschel Supply Co.

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Reflecting on the rough weather thus far in 2014, and our New Year’s resolution to get some fresh air in spite of it, we decided to take a closer look at one of our favorite outdoor brands: The North Face.

You probably know that The North Face protects you from frigid conditions so that you can enjoy all manner of al fresco pursuits—from extreme sports to a corner-store beer run—in comfort and style. You might also guess that the brand has outfitted explorers, researchers, and daredevils on journeys to the furthest (and highest) reaches of the planet, from the Arctic Circle to Mount Everest. But did you know The North Face’s roots reach back to 1960s San Francisco, and that The Grateful Dead helped launch the brand’s first store?

Keep reading to learn more about The North Face’s nearly five-decade history of counterculture, innovation and environmentalism.

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If you find yourself moved by shapely posteriors, platefuls of hummus and selfies of guys (and girls) who could crush a normal human with a flick of their triceps, check out the #fitspo hashtag on Instagram. (That’s short for “fitness inspo,” or inspiration.) If, however, you’d rather be motivated by the more esoteric advantages of exercise—quiet sunrises, crashing surf, picturesque wilderness—look no further than the Insta feeds of some of our favorite Active & Outdoor brands.

Keep reading to fuel your New Year’s resolutions with photos from Nike, The North Face and more. (But first, check out the Nike clip above. Our takeaway: Humans possess an infinite capacity for greatness. But sometimes, you should just get out of LeBron’s way.)

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With temperatures plummeting and our Snow Shop open for business, we can think of no better way to set the stage for ski season than to gaze upon the stunning, strange, retro-futuristic glory of perhaps our favorite piece of Nordstrom memorabilia of all time. Behold, WinterSki ’77-’78: Saga of Light.

Continue reading for more skis in space, naked people modeling eyewear, and cryptic quotations. (Sample: “We drifted, transported through the essence, nearly weightless.” Huh? Long live the late ’70s.)

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What happens when our Men’s Shop video team goes to Las Vegas during Market Week? They run into Pharrell. They get down to brass tacks with up-and-coming design heroes. And they make some movie magic—amidst three furious days of menswear trade shows.

Watch the exclusive Q&A clips above to hear what inspires and influences some of our favorite brands—from motorcycles to surfboards and punk rock to poetry—then shop our Editor’s Picks after the jump.

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Market Week: (noun) A series of concurrent menswear trade shows, during which our buyers spend a busy 72 hours hitting the best booths, meeting with dozens of designers and brand reps, and getting a hands-on look at what next season will have in store (literally).

Our video team tagged along to the trade shows in Las Vegas a couple weeks ago. Check out the trends they spotted below, with commentary by our Men’s Fashion Director Jorge Valls—and watch for video interviews with our favorite booth-keepers coming soon.

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[Photos above via @NordstromMen on Instagram. Clockwise from top left:
Johan Lindeberg of BLK DNM; welcome to Project Las Vegas;
Marcus Troy’s ‘Blogger Project’; historical plaids with the good people at Grayers;
Todd Snyder showcasing his Champion collab; spotted in the wild at Stance socks.]

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Trend 1: Nautical Influences. “Breton stripes continue to be big. We’re starting to see maritime pops of color, like bold yellows and reds.” —Jorge Valls, Men’s Fashion Director

[Above: On-deck at Sperry Top-Sider;
a wavy show-goer with eye-catching accessories.]



Trend 2: Indigo Everything. “We saw every shade and shape of denim imaginable: raw, worn, torn, washed, you name it. Denim shirts and jackets. A chambray shirt is great to have—dress it up or down. Blue, in general, is everywhere. Deep indigos look especially good to me right now.” —Jorge Valls, Men’s Fashion Director

[Above: Black (and grey, and blue) denim at BLK DNM;
our denim-clad friend at AG Jeans.]



Trend 3: Tropical Skater. “The combination of floral/Hawaiian prints with skater/surf culture we’re seeing feels fresh, and is incredibly vibrant and colorful. Do one piece of pattern, or mix patterns and stripes together—there’s a version for every guy.” —Jorge Valls, Men’s Fashion Director

[Above: ’90s-inspired hoodies with modern lines;
this guy mixed patterns like a pro.]



Trend 4: Tried and True. “Traditional men’s cues are still important—think heritage and prep. Keep it up-to-date with a modern fit.” —Jorge Valls, Men’s Fashion Director

[Above, clockwise from top left:
Matteo Gottardi of W.R.K.; inspired hosiery at Stance socks;
cream-color shawl-collars at Gant;
the wall of American-made boots at Red Wing.]

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Watch for Market-Week video interviews in mid-September.
In the meantime, check out our street-style report live from the trade-show tents.

 
 

[Photos by Matthew Sumi. Quotes by Jorge Valls, Nordstrom Men’s Fashion Director.]

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