The Sneaker Project

The Sneaker Project is a curated selection of sneakers handpicked by our buyers, and forgive our immodesty here, but it rules. Twice a year we give it an extra dimension with atmospheric videos shot in various cities. We pick a sneaker enthusiast and make them our tour guide. So far we’ve profiled Seattle, New York and now Los Angeles.

Our L.A. video was made by and stars Dan Regan and his actor friend Spencer Lofranco. Regan is a downtown L.A. dweller and Venice neighborhood local, an artist/photographer/director we admire–someone whose professional title could probably be something nebulous like “creative strategist and digital fathomer,” but that’s obnoxious and he’s not.

In fact, he’s pretty much the man for steering us away from #basicstuff in Venice and recommending a few crucial spots to chill and eat. Check out our Q&A and some behind-the-scenes snapshots below.

Shop: The Sneaker Project

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New! Nike Air Max Tavas

‘Twas the season to indulge, friends, but now ‘tis the season to atone. Throughout the month of January, we’ll be bringing you all sorts of Wellness Realness—information and inspiration you can use to get out of lax mode and into good-for-you mode. Or at least stop eating cookies for lunch and skipping your morning run.

Our post-holiday goals in 2015 include increased food discipline and headphones-enhanced running (call these goals resolutions if you must). The gym is cool, but for those of us who are able, here’s to also simply exploring outside with our homies more often this year. Because the world is beautiful and walking definitely counts as exercise–and IRL relationships matter.

Enjoy these behind-the-scenes images from the upcoming Los Angeles episode of Nordstrom’s Sneaker Project: Sneakers in Your City. Of special note: the achingly fresh, soon-to-be-released Nike Air Max Tavas–brother of the classic Air Max 1, cousin to the tech-y Huarache.

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Whereas our first installment of “Sneakers in Your City” followed two hip-hop artists to their favorite spots in Seattle, episode 2 takes us to New York, where Ryan Plett—the photographer, consultant, and self-described “generalist” behind popular mood board blog You Have Broken the Internet—showed us the Big Apple through his own unique lens.

He also shot some damn fine looking photographs for us. Keep reading to watch a behind-the-scenes video, hear about five places to seek out in NYC, and get a closer look at fall footwear from The Sneaker Project, a curated selection handpicked by our buyers.

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We recently showed you rare shoes that are catching our buyers’ eyes by way of a curated collection of kicks called The Sneaker Project. Even within this elite lineup of footwear from old-school to cutting-edge, we’ve noticed one brand that’s bringing extra heat lately: Puma.

The brand has a richer history than you might realize. It got its start in 1924, when two brothers in Germany founded Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). Over the years, the company (which officially became “Puma” in 1948) has outfitted iconic athletes from Jesse Owens to Boris Becker to Walt Frazier to arguably the best soccer player of all time, Pelé. Puma has also fused art and science by pioneering revolutionary technologies and collaborating with visionary fashion houses like Alexander McQueen.

Keep reading for a visual history of Puma, plus our forward-thinking favorites from the 90-year-old brand.

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For Episode One of THE SNEAKER PROJECT: SNEAKERS IN YOUR CITY, we asked Seattle hip-hop legends Thig Nat and Prometheus Brown (aka Geo Quibuyen) to show us the best that their hometown (which happens to be Nordstrom’s hometown, too) has to offer.

Get a ground-level glimpse of the Emerald City in the short video above, and keep reading for a Q&A with Thig and Geo, behind-the-scenes photos, and a closer look at their favorite spots around town (as well as those sneakers they’re sporting).

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“March 26, 1987 marked the release of the Air Max 1 and with it, a revolution began. In the form of a literal window to the sole, the invisible became visible, and Nike Air cushioning forever changed how Nike designed running sneakers.” —Nike Inc.

It’s not every day an aerospace engineer walks into your office with a history-making idea—even when you’re the CEO of Nike. Sparked from an Air-Sole prototype created by engineer Frank Rudy and brought to life through countless trials and errors by shoe designers Mark Parker and Tinker Hatfield, Nike’s iconic Air Max sneaker—the first to ever feature air cushioning you can see—turns 27 today.

Keep reading to see a timeline of vintage Nike ads (with a commemorative ‘Air Max Day’ twist), shop a selection of Air Max Editor’s Picks—and learn how to score a pair of extremely limited-edition sneakers from one of Nike’s elusive ‘Quickstrike’ releases.

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On the heels of last season’s curated selection of American-made boots, our men’s shoe team has decided to one-up themselves with a tightly edited showcase of rare sneakers from legendary as well as up-and-coming brands. We’re calling it The Sneaker Project—and from retro runners to luxe leather trainers, we’re confident it offers shoes to knock the socks off even the most discriminating fan of the game.

Keep reading for a closer look at six of our favorite brands—plus a chance to see them in action.

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