Photos by Regina Garcia
You’ve probably heard the modern, headphone-y pop music of Toronto duo Majid Jordan without knowing it through Drake: they wrote and were featured on Drake’s hit “Hold On, We’re Going Home,” and on “Legend,” he shouts them out, saying their album will drop this year on his label OVO.
Jamie Webster handles the entire visual presence of the group (Majid Al Maskati and Jordan Ullman) as creative director, in between his creative director and partner roles at the Common Good production company and design studio and co-owning the bar Dog & Bear. He took us site by site through the insiders’ tour of Toronto that is the music video for “Forever,” which he directed.
“The idea was to provide their audience with a glimpse of Toronto through Majid Jordan’s eyes. Not the CN Tower or cheesy buskers at Yonge-Dundas Square. It’s not a Toronto tourist video. It’s spaces that are cool or have a significance to us. We see the way the city is depicted and it’s often way off the mark.”
Get to know Majid Jordan’s Toronto below.