Tyler Challenge

The deadline is drawing near for J Brand’s #TylerChallenge (in which Nordstrom employees all over America compete to break in their J Brand ‘Tyler’ Raw Selvedge Jeans as creatively as possible—and capture the process via Instagram).

Check out our first batch of #TylerChallenge pics here—and in the coming weeks, keep an eye out for the winner, who will get a chance to tour J Brand’s factory in California. In the meantime, here are our latest favorite images of J Brand’s raw jeans in action. (Check out many more on Instagram, under hashtag #TylerChallenge).

One of our Rail buyers (@Yellow_Govna, left) takes his J Brands high-low with wingtips and camo—while another Rail buyer (@DanDrewes, right) airs his out after a day of yard work.
[First image up top: @TamerlaneJunior, the legend continues.]

Kick flips and nose grinds are an effective way to loosen up stiff, raw denim (@NBozich, left). Jeans, T-shirt, Chucks—classic off-duty uniform with @Eric_Eugene (right).

We always appreciate women in menswear—and @OliveJuiceJay (left) does it with the best. Elsewhere, @SamuraiGeek accelerates the breaking-in process with a dip in a salt-water pool.

Two guys who are not afraid to put their J Brands to work: @SamuraiGeek rock-climbing, and @DanDrewes building a deck.




In a blatant (and successful) attempt to win over our entire Men’s Shop organization, top-shelf denim label J Brand provided Nordstrom employees across the country with a fresh pair of their ‘Tyler’ slim-straight, raw selvedge jeans—and a challenge: to wear the hell out of them over the course of a month and a half, and document the process via Instagram.

The games began March 1; here’s a cross-section of our favorite snaps so far, from corporate HQ’ers in Seattle to store associates in Nashville, and everywhere in between.

Pristine jeans on day 1—shot by Instagram users/Nordstrom employees @TristanChiu (left) and @DannyMankin (whom you’ve seen on this blog before).

@SdelaCruz16 (left) displaying how nicely selvedge denim cleans up…and @TristanChiu (right) reminding us that jeans are designed to #getdirty.

Raw jeans start stiff, but @Eric_Eugene (left) of Long Beach seems determined to soften ’em up. We enjoyed his hashtaggery (#skateordie, #denimporn, #eatdenimforsnacks) and his caption on an alt photo: “Day 9 #tylerchallenge. Tryin to wreck these joints. I’m gonna see if someone can bury me alive in these.” Elsewhere, @BerNog7 (right) takes us from skateboards to bowties.

@BerNog7 (left) with a fistful of denim. @TamerlaneJunior (right) doing a dapper version of denim-on-denim, while displaying a perfect pre-spring pant roll with his #tasselloafers.

Female counterparts around our office couldn’t resist getting in on the action—@Miss_Melia_Ann (left) literally stole this pair from one of the guys. @NBozich (right) with a reminder that, despite all the debonair denim/sportcoat/wingtip combos we’re used to these days, jeans and sneakers are forever.

@SdelaCruz (left) and his J Brands on the wheels of steel. @TamerlaneJunior (right) going camo x neon x selvedge x…maybe locked out of his house? Once you can hop a fence in your raw denim, you know you’re on the way to wearing them in right.

Our friends to the near-East, at Bellevue Square Nordstrom (a few miles from our flagship and HQ in downtown Seattle)—showing that the Tyler slim-straight is an ideal cut for any guy, any style. Shot by @ENadler.


[Photos via Instagram; see many more under hashtag #TylerChallenge.]