Mark Ronson and Shomi Patwary on the set
The best party nobody went to might’ve been 12 years ago in Norfolk, Virginia, when producers who would change the sound of hip-hop and R&B deejayed to basically nobody.
We’ll let our music video director friend Shomi Patwary tell you about that one.
Long story short, Patwary and British star Mark Ronson go way back, and we now have the video for “I Can’t Lose.” It’s more zesty funk from Ronson–whom we shall never fail to mention without hyperlinking to his and Aaliyah’s classic Hilfiger ad–and bigger-budget moves from Patwary, best known for A$AP Rocky’s “Multiply.”
Check out behind-the-scenes images below from “I Can’t Lose” and an edited transcript of our phone call with Patwary.
We talked about Michael Jackson’s “Smooth Criminal,” Dick Tracy, Blade Runner, the cameo from Waris Ahluwalia–and what happens when the zeitgeist moves post- ‘90s retromania.