Either you know about Daniel and his white Vans–he’s back at it again, folks–or you really need to hit play on the video embedded below. Meme of the year? We’ve only just begun 2016, but it’s a contender.

The flick is doing more for Vans than Lil B and the Pack did back in 2009. Which is to say, the most. To learn what the hell is going on here we recommend Skylar Bergl’s piece on Complex dot com.

Shop: Daniel’s white VansVans

Let’s have ourselves a laff, shall we?



The water may feel great, but we can’t stay submerged forever. Because, you know, biology. And so we find ourselves at a critical juncture:

What’s the move after swimming? Pool to party? Beach to bar? 

And will the policy be the industry standard no shirt, no shoes, no dice?

This transition involves considering packable layers–and to inspire you to make it smoothly, we present this animation of a well-prepared dude, made by our ace squad at Studio N.

Photographer: Matthew Sumi
Model: Brandon Tobiassen
Stylists: Morgan Dillon and Chad Christensen
Art director: Brett Wiseman

Shop: Vans slip-ons | Sol Angeles tee | Ambsn woven shirt | Ambsn shorts | Armani swim briefs | Herschel duffel | Schwood sunglasses


After salivating over the sun, fun and fried dough infiltrating our Instagram feed during a colleague’s recent trip to Los Angeles, we had to ask him for some insights on traveling to Southern Cali in style. “I hadn’t been to L.A. before as an adult,” says Donovan Nguyen, a web designer at Nordstrom HQ. “There’s a huge difference between seeing a city with your parents at age 8 and seeing it now as a grown-up. It’s so much better.”

Keep reading for highlights from Donovan’s visually arresting L.A. photo journal, complete with tips on where to go and what to pack.

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Wives, kids, domestic partners: Curious what gifts and activities your Man of the Moment might enjoy this Father’s Day? (It’s June 15, by the way.) In order to discern the complex goings-on that occur behind a dad’s stoic visage, we went straight to the source, asking several real-life family men here at Nordstrom HQ to offer notes on their personal style and parenting style.

Keep reading for our second installment in this series, in which Yaro Levkiv—a brand-new dad who’s still adjusting to #burblife, as he sometimes refers to it—shares his thoughts on “dad jeans,” Russian cartoons, and the ideal Father’s Day breakfast.

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You met him (mostly from the knee-down) in our Sneakers in Seattle video and corresponding Q&A. You might have caught his hip-hop group, The Physics, performing live on globally streaming public radio station KEXP. Your fiancée has probably even heard one of his tracks 1,000 times while analyzing the latest slo-mo wedding video craze.

His name is Thig Nat, and the “Nat” part of his name is short for “Natural”—a reference that applies to his abilities on a microphone as well as his innate knack for wearing classic, versatile clothes that look good without trying too hard.

Keep reading to see how Thig put a modern spin on three menswear staples that he selected from our store: a henley, a trench coat, and slip-on sneakers.

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Founded in 1966 in Anaheim, California, and still family-operated, Vans has grown to represent more than a mere shoe company. We had a chance to tour their headquarters recently, and were treated to a glimpse at the brand’s rich history—which includes Venice’s infamous and revolution-sparking Z-Boys, Sean Penn’s Jeff Spicoli in Fast Times at Ridgemont High, the Vans Warped Tour, and countless other legendary collaborators and zeitgeist-shifting moments. Here’s a look inside one of America’s finest surf/skate/counterculture institutions:

Visitor’s badge: check. Homage to Vans founder Paul Van Doren on the way in: double check.

Left: Vans’ mission statement. (You can’t quite tell here, but this resided on a two-story-tall installation.)
Right: A recent winning design from the Vans Custom Culture competition—in which high-school art students from every state receive pure-white Vans as blank canvases for their creativity. Winning designs are manufactured and sold nationwide—and earn money to support their school’s art program.

Left: Big shoes to fill. No, founder Paul was not 30 feet tall—but he did know how to make customers laugh with unique store visuals.
Right: Cool installations tracing the brand’s history, decade by decade, line the halls.

One giant, vaulted-ceiling room at Vans HQ is devoted entirely to one-of-a-kind artworks by the brand’s favorite artists. Each work answers the question: “What does ‘Off the Wall’ mean to you?” This piece by graffiti artist Neck Face might not be attractive in the traditional sense—but we liked what he had to say in the placard beside it.

Left: The back room is a huge warehouse / skate park. We were told blind skateboarder Tommy Carroll was a guest here just days prior, and spent hours skating and sweating in the bowl. He’ll be back for the Vans Pool Party, a pro contest, on May 11.
Right: Past visitors’ shoes dangling from the rafters above.

Left: A display devoted to Vans’ recent Metallica collaboration.
Right: A sketch on a random wall of Tony Trujillo—a pro skater and lover of loud music.

Below: Worlds collide when Tony, his wife Ashley, and Metallica bass player Robert Trujillo meet up, jam, and form the Trujillo Trio. We highly recommend watching this—if nothing else, to marvel at Mrs. Trujillo absolutely shred on drums:

Today, Vans has expanded beyond shoes to produce some truly killer clothing and accessories—from backpacks to board shorts and everything in between. Click the images above or the link below to shop the current collection.