We’ve said it before, but it bears repeating (especially now that our new Men’s Watch Guide is live): A stylish timepiece is a perfect one-size-fits-all gift for any man for whom you find yourself shopping.
However, while knowing his size is a moot point, understanding his taste and interests—and selecting a watch to match—is of utmost importance. Read on, and if any of these Dad and Grad archetypes sound familiar, pull the trigger.
For the DAD: who has a humidor and religiously reads the business section.
For the GRAD: who deserves some swag to impress the CEOs with whom he’ll soon be interviewing.
SHOP: HUGO BOSS WATCHES
Our Favorite: Croc-embossed leather and rose-gold make this Boss Black Chronograph one of the richest-looking watches we’ve seen for under $400.
For the DAD: who’s as comfortable at yoga class as he is at the hardware shop.
For the GRAD: who double-majored in engineering and English lit.
SHOP: JACK SPADE WATCHES
Our Favorite: We love a classic camp watch—especially from a brand with roots at your local lumber yard. Jack Spade’s version goes beyond standard-issue with a smart, smirking pop of color.
For the DAD: who digs Eames and Gehry, and vetoed your mom’s wallpaper choice.
For the GRAD: who skipped flipping burgers in favor of summer internships at art galleries and architecture firms.
SHOP: MOVADO WATCHES
Our Favorite: Every watch from this brand reads as a minimalist objet d’art—but Movado’s ‘Museum’ offers the sleekest, most sculptural take on a rubber wristband we’ve seen.
For the DAD: who can fix anything, be it a leaky faucet or a crying granddaughter.
For the GRAD: who’s as resourceful on a road trip as he is in the classroom.
SHOP: VICTORINOX SWISS ARMY WATCHES
Our Favorite: With a telemeter, chronograph, date function, luminous markers and more, Victorinox’s ‘Infantry – Vintage’ is like the Swiss army knife of watches—all in sleek, tasteful black and steel.
For the DAD: who DVRs Formula 1 races and spends every Saturday in the garage.
For the GRAD: who drives a beater, but has been drooling over Hot Wheels since he was out of the womb.
SHOP: SCUDERIA FERRARI WATCHES
Our Favorite: Black on brown is a bold choice—perfect for a man who lives for precision dials upgraded with luxe leather, whether on his car or his Scuderia Ferrari Chronograph.
For the DAD: whose vinyl collection is rivaled only by his predilection for old-school Atari.
For the GRAD: who’s sending résumés to record labels, not accounting firms.
SHOP: G-SHOCK WATCHES
Our Favorite: Hints of luminescent green on this G-Shock ‘Classic’ remind us of the Indiglo LED on our dad’s vintage ’80s Ironman.
For the DAD: who talks loud, dresses well, and never stops moving—whether he’s on or off the clock.
For the GRAD: who majored in business but isn’t afraid to get his hands dirty.
SHOP: NIXON WATCHES
Our Favorite: While Nixon’s ‘The October’ is fully office-ready, styling inspired by submarine instruments lends a rugged vibe that pulls double-duty for weekend excursions, too.