Beautiful Handcrafting at Amsale

We’re inviting you behind the scenes at the 2011 National Bridal Market with Nordstrom Weddings Site Merchandiser Deniz Anders and National Bridal Director Andrea Wasserman as they share what they loved on the runways—and what’s coming to the Wedding Suite at Nordstrom this spring.

We were honored to spend time with Amsale Aberra herself, the Ethiopian-born designer of a namesake collection of wedding gowns as well as Little White Dress, Christos and Kenneth Pool—her chiffon bridesmaid dresses are amongst our most popular.

We took a tour of Amsale’s New York headquarters, including the workspace where the magic happens. There, we saw her team hard at work cutting, sewing and embroidering right before our eyes.

Amsale walked us through her latest collection. Everything is done by hand, because no machine can capture the kind of detail that is her signature. It’s amazing to reflect on the hard work, skill and love that goes into creating a collection like hers—e.g., three weeks to hand-apply layers of feathers to one skirt.

Amsale told us that without her team, “to the very last person, the dresses are just a sketch.” She had some advice to pass on to our brides when it comes to picking the perfect white for your wedding: always take the dress or fabric over to a window to ensure it has a natural tone to it. In fact, that advice applies to ivory and even blush. According to the designer, it’s important the color looks “natural.”

Bridesmaid dresses available now online and in stores. Exclusive Bridal Collection available for special order in stores February 12.

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