Most brides want to feel and look like a goddess on their special day, which is probably why the brand THEIA, a collection inspired by the Greek goddess of light, has found a niche in the wedding gown market. We ask THEIA’s Creative Director, Don O’Neill, to enlighten us on how to find the dream dress.

Finding the Perfect Fit
“Know your body shape and what dresses look best on you,” says O’Neill. “It’s easy to figure that out, as it’s most likely the dresses that get you the most compliments! Your gown should be a similar silhouette, strapless, V-neck, slim fitted or a full ball skirt.”

Fashion Police Steer Clear
When it comes to opinions about your dress, O’Neill advises to go with a less-is-more approach. “Do take a trusted friend, or your mother, so that you can avoid too many opinions, don’t go shopping with a gaggle of girlfriends. A friend whose taste you trust will help you narrow down the overwhelming selection of gowns.”

Buyer Beware
“Buy your dress from a reputable bridal salon, such as Nordstrom, where they have a staff of expert seamstresses that will alter your dress to fit you to perfection,” shares O’Neill. If you’re planning on customizing your gown, be sure to properly plan out the time needed for all your alterations and adjustments.

Say Yes to the Dress
“When you try on the dress, THE dress, you will feel it in your heart! Go with that feeling,” says O’Neill, whose gowns keep stars such as Taylor Swift, Oprah Winfrey and Carrie Underwood looking camera ready.

The ideal dress for the modern bride: the THEIA Strapless Embroidered Lace Trumpet Gown with a floor-sweeping train for a fairytale finish.

Check out more of our favorite gowns and bridesmaid dresses in our fall bridal lookbook.


Andrea Wasserman, our National Bridal Director, shares her favorite trends (and behind-the-scenes snaps of buying appointments) coming this fall for bridal gowns and bridesmaid dresses.

Tulle. We noted a trend of featherweight skirts during our October trip to market and were thrilled to see it persist in a bigger way over this trip weekend. We saw tulle on bodices, skirts, exaggerated veils and often layered with lace or sequins. Heidi Elnora’s use of English netting as a tulle alternative was incredible for its airy nature, and Vera Wang’s use of layers and layers of draped tulle wowed us in shades of red. [Pictured: Vera Wang, at select Wedding Suites now]

Lace. From alençon to Chantilly and full to borders to appliqué, lace was the #1 trend in gowns, veils, jackets and reception dresses. Lace was an important part of every designer’s assortment, and we loved what Reem Acra and Amsale did with it. [Pictured: Theia, coming this fall]

Bows. We saw a feminine bow detail trending upward and will look for more of it next season. We’ve always loved the way Amsale adds excitement to the back of her gowns in this way and also took note of some sweet tiny bows at Reem Acra and Rosa Clara. [Pictured: NOUVELLE Amsale sketch, coming to all Wedding Suites in September]

Illusion. More than ever before, we noticed sheer necklines, sleeves and low cut backs that featured lace or appliqué. Lela Rose added to the drama with her exquisite hand beading in organic shapes that were inspired by the landscape of NYC parks. [Pictured: Sue Wong Illusion Bodice Lace Sheath Dress, available online this fall]

Peplum. We know this isn’t for every bride, but in a nod to the couture and ready-to-wear shapes of the season, we saw designers interpreting peplum in ways that were wearable and timeless. Length, shape, structure and fabrication varied, but everyone registered the importance of this ladylike look. [Pictured: Jill Stuart bridesmaid dress, coming this fall]