Wedding Dress 101 with THEIA’s Don O’Neill

Most brides want to feel and look like a goddess on their special day, which is probably why the brand THEIA, a collection inspired by the Greek goddess of light, has found a niche in the wedding gown market. We ask THEIA’s Creative Director, Don O’Neill, to enlighten us on how to find the dream dress.

Finding the Perfect Fit
“Know your body shape and what dresses look best on you,” says O’Neill. “It’s easy to figure that out, as it’s most likely the dresses that get you the most compliments! Your gown should be a similar silhouette, strapless, V-neck, slim fitted or a full ball skirt.”

Fashion Police Steer Clear
When it comes to opinions about your dress, O’Neill advises to go with a less-is-more approach. “Do take a trusted friend, or your mother, so that you can avoid too many opinions, don’t go shopping with a gaggle of girlfriends. A friend whose taste you trust will help you narrow down the overwhelming selection of gowns.”

Buyer Beware
“Buy your dress from a reputable bridal salon, such as Nordstrom, where they have a staff of expert seamstresses that will alter your dress to fit you to perfection,” shares O’Neill. If you’re planning on customizing your gown, be sure to properly plan out the time needed for all your alterations and adjustments.

Say Yes to the Dress
“When you try on the dress, THE dress, you will feel it in your heart! Go with that feeling,” says O’Neill, whose gowns keep stars such as Taylor Swift, Oprah Winfrey and Carrie Underwood looking camera ready.

The ideal dress for the modern bride: the THEIA Strapless Embroidered Lace Trumpet Gown with a floor-sweeping train for a fairytale finish.

Check out more of our favorite gowns and bridesmaid dresses in our fall bridal lookbook.

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